AEON Is “Different” When Goods Are Same Across Market
The long-standing Japanese retail group, AEON Corporation (Malaysia) Bhd, has revealed its differentiation strategy in rewarding the customers with specialised goods, including those through the retailer’s house brand, TopValu, in a recent interview with Business Today. AEON operates two main business segments, namely the General Merchandising Stores (GMS) and the AEON shopping malls, while monitoring […]